Actionable

// AI Prediction Platform

The AI decision engine your data has been waiting for.

Understand why your KPIs move. Predict each customer's next behaviour. Act before it's too late.

// Trusted by industry leaders

Every day, our clients stop guessing and start knowing.

From national banks to global retailers, our clients improve the daily experience of millions of customers.

SNCF Connect logo
SNCF Voyageurs logo
Ouigo logo
Ticketac logo
Sephora logo
Fnac Darty logo
Boulanger logo
Carrefour logo
Galeries Lafayette logo
Audiens logo
AESIO Mutuelle logo
Sofinco logo
Banco de Chile logo
Engie logo
Havas logo
Ipsos logo

// Turn your data into decisions

AI doesn't need more data. It needs meaning and context to predict, and drive better decisions.

Give meaning to your data with

+80%

Prediction accuracy

+25M

Daily Custom. predicted

+15B

Transactions analysed

// Features

One platform. From raw customer data to precision decisions.

Four integrated modules that connect every data source, identify the exact drivers behind each KPI, score 100% of your customer base in real time, and surface the right decisions, before it's too late.

/ Connect

All your customer data. One model. Minutes, not months.

Your data lives in 10 systems: POS, CRM, surveys, web, app, logs. Our Common Model ingests and unifies everything into a single, industry-specific structure. No data engineering required. Plug in, and let 282+ pre-built drivers do the work.

Native connectors to any enterprise data source · Verticalized data model: Retail, Banking, Insurance, Travel · Automated driver generation from raw fields

/ Insights

Understand why your KPIs move. Act before they break.

Uncover the exact drivers behind churn, satisfaction, or repurchase, with precise inflection points. Detect the moment an operational signal shifts and flag it before it ripples into complaints. From root cause to real-time alert, on a single platform.

Causal root cause analysis on every KPI · Inflection point detection: the exact threshold where behaviour flips · Real-time operational signals before impact

/ Prediction

Predict every customer's next move. Activate the right ones.

Score 100% of your customer base, not a 5% survey sample. Identify who will churn, who will buy, who needs attention. Then activate directly: experience-driven segments pushed to your CRM, call center, and in-store teams.

80%+ accuracy, 90% coverage on the full base · Primary cause per prediction: not just a score, but why · Direct CRM activation on experience, not demographics

/ Intelligence

Ask anything. Get auditable, deterministic answers.

An AI analyst that reads your tabular data natively (transactions, logs, CRM records) across every source. No hallucination. No black box. Every answer linked to its data, every decision linked to its revenue impact.

Natural language queries on structured enterprise data · Cross-source analysis: no silos, no approximation · Every answer auditable, every lever ranked by business impact

// Case Studies

How industry leaders predict customer behaviour.

/ case 01Retail

Carrefour

x7Incremental ROI

Understand why NPS and Repurchase varies across 5,000+ stores and predict customer behaviour at scale. From Drive to Home delivery, 282 drivers identified automatically, delivering a x7 return on investment.

Cas d'Or, Customer Satisfaction Prediction

Cas d'Or, Innovation Award, Customer Experience

/ case 02Transportation

OUIGO (SNCF)

+€390kIncremental revenue in first 6 months

Predict passenger satisfaction on 100% of Ouigo journeys, with the root cause behind every detractor signal. The impact landed fast: +€390k incremental revenue from targeted CRM campaigns in 6 months, a +53pt NPS lift on detractors (-5 to +48), and 150h of manual analysis saved in the first quarter.

Transport Ticketing Award, Transport Ticketing Global (London)

Grand Prix Marketing Data, Cas d'Or

Silver Award, AI Awards 2025, Predictive AI Strategy

/ case 03Insurance

Audiens

86%B2B customers coverage

Predict satisfaction for 86% of clients with 81% accuracy, across nearly 1M policyholders and 45,000 companies. Critical thresholds quantified (past 11 days of processing: -27pts satisfaction, +8pts churn risk), and management reports cut from 1 day to a few minutes.

Gold Award, AI for CX, CX Awards 2025

When Actionable presented their solution to me, I said yes immediately. It's an idea I had a few years ago to cross reference satisfaction, repeat purchases, and the entire customer journey. Honestly, it's a huge leap. Very quickly, we learned some very concrete things.

Arnaud Tarrin Director of Business Development and E-commerce Marketing Carrefour logo

Enterprise-grade security. By design.

Each client environment is fully isolated. Your data is processed in a dedicated, siloed infrastructure. Never shared, pooled, or accessible to any other tenant. Isolation by architecture, not by policy.

GDPR
SOC 2
ISO 27001

Complete Transparency

Full audit trail of all recommendations.

Data Privacy First

Your data never trains our models.

Human Oversight

You maintain full control of every decision.

// Get started

Ready to make your customer data actionable?

Join Carrefour, SNCF, Sephora and leading enterprises who turned fragmented customer data into precision decisions. No data engineering. No months of setup. Actionable in weeks.

Request a demo