Paris/Nancy, September 10, 2024 – Actionable, a company specializing in predictive analysis of customer satisfaction, announces a fundraising of 2 million euros, five months after its launch.

This pre-seed round, carried out in capital increase and debt, will allow it to develop an AI predicting customer satisfaction and its key factors.

The round table was led by Axeleo capital represented by Eric Burdier  and a group of business angels including the early-stage operator micro fund Source Ventures and more than 30 entrepreneurs and leaders such as Stéphane Distinguin (Founder of Fabernovel), Mathieu Azorin (MD at  Ogury and Co-Founder of Storetail exit to Criteo), Arthur Querou (CEO and Co-Founder of Vibe.co), Xavier Mariani and Emilien Eychenne (Co-founders of Adikteev), Guillaume Grimbert (CEO and Co-Founder of Greenbids),, Aurélien Georget (CPO and Co-Founder of Strapi), Véronique Pican (MD at Equativ) or Thomas Jeanjean (COO Payfit, Chief Transformation Officer at Criteo).

Transforming the customer experience with AI

Founded by Nans Thomas And Nicolas Rieul In April 2024, Actionable will make its satisfaction prediction AI available to large companies to enable them to retain their customers and reduce attrition.  The company's platform delivers real-time analytics and actionable insights using data collected throughout the customer journey, a globally unique approach.

"We aim to build the most advanced AI in the world in the field of customer experience and this funding will allow us to recruit the best experts in the field. We already have two doctors in Machine Learning and Mathematics in the team" said Nans Thomas, Co-Founder and Co-CEO of Actionable.

"This funding round is an important step for Actionable, it gives us the means to satisfy our first beta testers and thus build in real conditions the best predictive customer experience platform" added Nicolas Rieul, Co-Founder and Co-CEO.

Already 7 beta clients testing different environments

7 companies from different sectors and sizes have already been attracted by Actionable’s value proposition:

Mirakl : The French SaaS unicorn specializing in e-commerce with 8.6M business volume. “AI is revolutionizing all areas, its application to improving the customer experience is very promising. We are delighted to put Actionable IA to the service of the satisfaction of our e-retailer and seller partners” Philippe Corrot, Co-founder and co-CEO of Mirakl.

Ouigo: The SNCF low-cost railway company has 110m passengers in 10 years. “At Ouigo, we make it a point of honor to satisfy our customers by offering attractive prices but also by working on improving the quality of the services offered continuously. Thanks to Actionable, we want to use artificial intelligence in order to 'have a better understanding of our customers' needs and thus offer a personalized experience to everyone." Maxime Legrand, Brand and Customer Experience Director

Audiens: The social protection group for creative and information professionals with more than 45,000 companies supported and nearly 1 million people covered. “Our satisfied customers are our best ambassadors. With Actionnable’s AI, we will go further in anticipating their expectations to strengthen our commitment to supporting everyone in a proactive and human way." Marie-Christine Dall'Osto, Director of Transformation, Customer Experience and Marketing.

United Heroes: the employee engagement app for 500,000 corporate users “We offer large companies a well-being platform for their employees and must both guarantee satisfaction of employees, end users of our apps while remaining attentive to the challenges of the decision-makers who are at the origin of the initiative within their business and our daily point of contact. Actionable is the only player who knows how to manage these two levels of complexity.” Paul-Emile Saab, CEO de United Heroes

Ticketac : The online ticketing site with +1 million customers annually. “Customer loyalty is a key issue for Ticketac. Actionable helps us identify and monitor the main drivers of satisfaction in order to maintain a high level of service.” Morgane Thieblemont, Chief Marketing & Product Officer de Ticketac

Strapi : The Start-up Headless CMS having raised $45m and counting NASA, Toyota, Walmart or IBM as clients."Actionable is a valuable aid to strategic decision-making, the insights generated allow us to prioritize our initiatives on what will have the most impact in terms of customer satisfaction and therefore revenue retention or expansion. Our Customer Success team also uses it to proactively contact each customer as soon as a weak signal is detected by the tool.” Aurelien Georget, CPO & Co-Founder of Strapi

Vibe.co: The TV advertising platform for SMB with +3,000 clients in the United States and growth of 138% over 12 months. "The risk when we are in hyper-growth is that the tree of the increase in new customers and average baskets hides the forest of customer churn. Using Actionable's AI is to invest in customer retention and satisfaction to ensure sustainable growth of Vibe.co from the start" Arthur Querou, CEO of Vibe.co.